All of my long-form thoughts on research, leadership, product design, and more, collected in chronological order.
This article explores why continual user testing throughout the product development cycle is pivotal for brands to drive long-term consumer loyalty and advocacy. It outlines 5 key reasons testing early and often creates superior user experiences, fosters trust, and ultimately retains customers for life. A case study on UK banking service Monzo demonstrates these loyalty rewards in action.
As an indie hacker, it's tempting to jump straight into designing and developing your product. However, taking a content first approach can help you create a more effective product by focusing on the user experience and ensuring your content is relevant and engaging. In this blog post, we'll explore why indie hackers should prioritize content before design and development, and provide tips on how to effectively implement this approach in your own projects.
Learn when to conduct competitor benchmarking for effective performance review and product validation. Get insights on the best timing and strategies to outsmart your competition.
Up to 50% of product budgets are often allocated to rework, which can significantly impact the profitability and success of a project. However, by incorporating user research into the product development process, companies can mitigate risk and avoid costly rework. In this post, we'll explore how user research can help companies identify and address user needs and pain points early in the development cycle, leading to better outcomes and a more efficient development process.
Usertesting.com has been a popular tool for gathering user feedback on website designs and user experiences. However, with a growing number of competitors in the market, it's important to explore other options. In this post, we'll explore the top alternatives to UserTesting.com in 2023.
Discover the advantages of usability testing competitor apps for UX research. Learn how it helps identify industry trends, gain insights into user behavior, validate design decisions, and create better products that outperform the competition.
Learn how the System Usability Scale (SUS) questionnaire can help you measure the overall usability of your product. Discover why measuring usability is important and how the SUS scale compares to other methods.
Learn how to effectively organize and analyze your user testing insights with tips and tools from expert UX researcher Lily Mac. Improve your design decisions and create successful products today.
What common mistakes should freelance designers avoid when it comes to pricing a project?
A few tips on helpful soft skills when working on client projects.
A data-driven design approach creates a product users want. Learn what to look for in Google Analytics.
Building a design system for multiple brands can be a complex process. Here are some tips I've learn over the years of working on white label products.
Why I use MDX for this blog, the benefits and some examples.
When you’re testing a website for a company, you need to pick a research tool within your budget and fits your project needs. Lets explore the key differences between two popular research tools.
Design not looking quite right? Are your retinas burning? Follow this checklist on your next project.